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Sweepstakes Tips - How to Minimize "Sweepers Spam"

Not all unwanted email is actually "spam". When you enter many of the various sweepstakes on the Internet, you are often giving away your email address and "opting-in" to receive email from the sponsor. Usually, this means you will end up with email that, although you may not want, you did agree to receive it. While this may not be a problem for a person who occasionally enters a sweepstakes, it can lead to a flood of emails for the serious sweeper. Here are some tips to help minimize this "sweepers spam".

1) OPT-OUT. The majority of sweepstakes sponsors will likely offer an "opt-out" or not require you to "opt-in" in order to enter their sweepstakes. Unless you are very interested in receiving email from that particular sponsor, ALWAYS choose the "opt-out" option.

(Editor's Note: The Sweepstakes Wire actually is one of a few who does not offer this option. The reasoning behind this is that The Sweepstakes Wire wants our members to win our prizes; therefore, we require membership in order for an entry to be eligible to win a prize; however, The Sweepstakes Wire takes care to only send our monthly newsletters and occasional updates and offers to our subscribers- you will never receive more than four emails from us in any given month.)

2) If you do receive an email, follow the unsubscribe directions, but ONLY if you are sure the email is not real spam. If you reply to real spam, you have just validated your email address and have made it even more valuable for resale. Trust me, 99.9% of the time they would not have removed you anyway! On the other hand, if you receive legitimate email from a sponsor that you do not want, go ahead and follow their instructions for removal. You may need to follow a link or reply with the words "unsubscribe" in the subject line of the email.

3) Enter fewer sweepstakes more often. Instead of spreading your email address everyone and getting one or two entries into many many sweepstakes, concentrate on the ones you with prizes you really want to win and enter those the maximum times allowed.

4) Use filters and "rules" to keep your inbox clean. Depending on your email client, you may be able to have your emails pre-screened for "junk" email. You can also turn on rules to automatically delete emails with certain subject lines like "free" and "offer". One thing to be careful - don't delete your winning emails!

5) Use a separate email account(s) just for sweeping. This will keep your work or personal email separate and will allow you to quickly go through your inbox with the delete key.

6) Choose your sweepstakes wisely! You need to learn how to spot sweepstakes that are not quite on the "up and up". Larger corporations are less likely to take the risk that they might alienate you as a customer by sending you tons of unwanted email than a smaller outfit may be. You should also learn to spot "co-registrations", affiliate sweepstakes and other sweepstakes designed to quickly amass a large email database for re-sale.

7) Read the rules and the privacy policy. This should help you determine what your email address is being used for and whether or not it will be sold to a third party.

8) Enter more off-line sweepstakes. These sweepstakes are still the preferred method of many sweepers and usually do not require an email address. For a terrific list of off-line sweepstakes, I personally recommend Susan Donahue Erler's Award Winning "Winning Ways" sweepstakes newsletter.

9) Do NOT post your email address on any website. Apparently, this is the #1 way that email "harvesters" gather email addresses. While this would be considered real spam, it is included here as many sweepers belong to forums and sign guestbooks where their email address is posted for the world to see. Again, use a separate email for this purpose or use your email in the format editor@NOSPAM.sweepstakes.bz and indicate to the group that they should remove the "NOSPAM" prior to sending you an email.

10) Only tell your friends if they want to be told. Do not contribute to "sweepers spam" by sending your family and friends tell-a-friend emails in order to get more sweepstakes entries without asking their permission first.

Do you have a tip you would like to share with our readers? Please submit your tips to the editor: editor@NOSPAM.sweepstakes.bz (remove the "NOSPAM." before sending an email) or, if you have IM, you can send an instant message to our editor, sweepstakesBZ.


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